The online gambling industry is no doubt growing at a rapid pace. But the operators face issues on account of cut-throat competition that exists here. Operators therefore cannot rely only on advertising and promotional offers to increase their customer base. It is very important that they focus on customer retention strategies as well. One of the best ways to enable customer retention while also reducing customer churn is to optimise the online casino’s UX.
Optimising Online Casinos’ UX
It is a widespread practice in the online gambling industry to focus on the homepage and stuff it with content. Players generally have to go through all the clutter in order to locate their favourite games and also to find out what the latest promotions are. However, players are increasingly getting dissatisfied with crowded homepages. Therefore, gambling sites that wish to stand out from the crowd have to take measures to help players get all the information they need quickly and easily.
One of the most interesting developments in the industry is that operators are beginning to work on the UX of their online casino lobbies. Players prefer these sites because they offer a proper view of important features so that they do not miss out on anything significant. The best run online casinos make sure that the look and feel remains the same irrespective of the device used to access them. As a matter of fact, adaptive technology is now being used to offer games for each individual platform.
Another interesting development is the use of tools to enable personalisation and intelligent search. This makes sure that the site loads quickly and also that the games can be played with the least delay. One of the defining features of the online gambling industry is its adoption of new technologies to ensure an enhanced gaming experience. It is clear that a customer first strategy will be the next to benefit from new technology.
UX is Vital to Customer First Strategy
It is essential to synchronize UX with what exactly customers expect from gambling sites. To register at a site or find their favourite games needs to be easy for the players. Even when the players are looking to make a deposit, it shouldn’t be that hard. Easy accessibility to all information on the site will ensure that they sign up and continue with it.
It’s also best to keep extra content to a minimum. This will ensure players don’t lose their focus. They should be able to easily concentrate on the main purpose of the site, which is to gamble. It goes without saying that the UX should also help the brand stand out in a crowded marketplace.
Customer Feedback is Key for a Good UX
No doubt, it is possible to use one’s knowledge of design and marketing to come up with a good layout for an online casino’s lobby. But it is of the utmost importance to get feedback from customers on this subject. This doesn’t have to be a complicated exercise. However, it does come up with a lot of exciting and useful information. You need to remember another important point as well. Any dramatic change to the website should always be introduced after rigorous user testing. Otherwise, the site might end up losing customers.
Suitability and Compatibility of UX to Different Devices
Customers these days use a wide range of devices to access gambling websites. In fact, mobile gambling is expanding at a very rapid pace thanks to improved mobile hardware technology. The availability of good smart phones to suit different budgets is also another great reason. A major challenge faced by UX is ensuring that all relevant information is made available on smaller screens.
While designing a gambling site’s UX, many different things have to be considered. But it is amply clear that the industry is up to the challenge.